The evolution of an idea – Glamping Tago’s first steps

Everything starts with an idea

Sometimes we have incredibly cool ideas, but later, looking at them, they seem absolutely crazy to us. Remember how often it happened that an idea came to your mind and you abandoned it because of fears of the difficulties that might meet you on the way to its embodiment?

“If your dreams don’t scare you, they are not big enough”

We want to tell you a story about how we trampled our path, how the idea of building Glamping Tago evolved, where we are now, and what we are striving for.

Finding the right location: Tago

It would not be true if we tell you that we have been purposefully looking for a certain place. It would be more correct to say the place itself found us. The desire of Jonas (the founder of Glamping Tago) to explore Georgia on the less travelled routes led him completely randomly to the village of Tago, in the Khulo municipality, a couple of hours drive from Batumi. Such beautiful landscapes open up in Tago that he decided not to deny himself the pleasure of admiring this beauty for a few more days.

So, inspired by this place, the idea of starting a new startup business/ tourism project came to mind.

Evolution of an Idea: From Hotel to Hostel to Glamping

Hotel Tago

The original idea was to build a hotel and I must say a pretty crazy one! First of all, this is due to the fact that when creating this project, we did not take into account any expenses. We were just creating the perfect picture of what we would like to build. On the 3D version, you can see all the details: on some of the walls of the hotel, you can go rock-climbing and thus get to the desired floor; also in the hotel, there was meant to be a trampoline, with the help of which you would be another way of moving between floors by “jumping”; a swimming pool was planned on the roof of the hotel. Therefore, by saying “crazy”, we mean exactly the ideas that we wanted to implement in the hotel.

The hotel as you can see is a complex and multifunctional project. Nevertheless, this project would require a lot of time, budget, and expertise. Which at that time we didn’t have. After realizing that the project at this time with the experience we had was not realistic we started thinking about creating a more realistic project.

The construction of the hotel is a worthwhile project and we are confident that the time will come when we will be able to bring this idea to life. That time just isn’t now.

Hostel Tago

We took a too-quick start by thinking and creating a virtual version of such a huge project as a hotel. We wanted to be more realistic, so the idea evolved. That’s why we began taking into account costs and feasibility. That’s how the idea of building a compact hostel instead of a hotel came to life.

The main construction materials of the hostel were supposed to be wood and straw. Strawbale buildings are known to be easy and cost efficient ways of building. But again we got a bit dragged away by our imagination. Under the hostel, for example, we wanted to build a swimming pool, but in addition to this, a complete plumbing system had to be concentrated there, so we could filter the water up to drinking level standards. Next to that as it snows a lot during winter the first floor would be completely open, and as the hostel was supposed to have 2 floors it would end up being one of the biggest strawbale buildings ever made.

You can also view the full 3D version of the hostel below:

Indeed, it seemed much easier to build this hostel than a hotel we’ve presented above, and the idea of a hostel is closer to reality, but nevertheless, it also turned out to be not the most budget friendly option. So, we continued working on the idea.

It is important to note one fact – the main reason why we focus so much on the budget is primarily in the experience, which, as we believe, we lacked for such projects. It’s hard to take on so much responsibility when you’re only taking your first steps and learning everything through the ups and downs.

Glamping Tago

The idea evolved to Glamping, which we are immensely happy and proud of. There are many reasons why building a Glamping was the best solution.

Building a glamping turned out to be much more realistic than the previous projects that we shared. This meant low start-up costs. It is a fast growing market and has a lot of interest from investors right now. Also important is, the fact that tourists are more and more looking for experience based travel. And last, but not least is that glamping is the future of mountain tourism, and we have a great desire to contribute to its development.

There was one goal that we always pursued. We wanted to create a space where people, due to a large number of common areas, would be “forced” to often interact with each other. In the rhythm of the modern world, most people are more used to solitude than to unity. We vote for option number two.

About us

It’s so great to wake up in the mountains, make new acquaintances, gain experience, explore the local culture and keep memories for a lifetime. We keep repeating that Glamping Tago, first of all, strives for unity. We want to create a space with an atmosphere where people never feel out of place.

Glamping Tago is a small start-up set on a mission to enhance mindful traveling, providing equal care and love to our guests, environment and team members.

We do so, by creating a comfortable space in one of the most authentic places in Adjara.

Turning it into a getaway where people can reconnect with themselves, step into adventures and begin new stories.